Polar Audio, Radial’s UK distributor for Tonebone takes on Radial and Primacoustic brands

polar audio uk distributor

March 13th, 2017

Radial Engineering is pleased to announce that POLAR AUDIO has been appointed as the exclusive distributor for its Radial and Primacoustic brands in the United Kingdom. This expands the Radial family of brands represented by POLAR AUDIO as the company assumed distributorship of Radial’s Tonebone range of products in late 2015.

According to Radial Export Sales Manager Steve McKay: “The UK market has always been a vital marketplace for Radial and we are very excited to appoint POLAR as our new distributor. We look forward to working with their excellent team and expanding our business in the UK. This will bring together two more of the Radial brands to add to Tonebone under POLAR’s control. POLAR has recently undertaken significant corporate re-organization, adding powerful and dynamic new energies to this equation. Radial Engineering welcomes this expanded role for POLAR within our family and is proud to be associated with such a highly-respected partner.”

John Midgley, Managing Director of POLAR AUDIO warmly welcomes the expanded partnership: “Radial is synonymous with high performing, durable and exceptionally well constructed products for the professional audio environment and Tonebone sets the highest possible standard in guitar and bass pedals for professional musicians – a quick look at the company’s endorsees reveals just how highly these products are rated by some of the world’s greatest musicians. Primacoustic is the first acoustic treatment product line we have been involved with and will dovetail well not only with our range of studio equipment but also into the wider installation sphere. Clearly, we are delighted to have secured this exclusive deal which expands and broadens the scope of our portfolio.”

The Radial and Primacoustic brands were previously distributed by Shure UK. As Steve McKay explains, “Radial Engineering and Shure Distribution UK have mutually agreed to separate on the best of terms. We have had a great relationship with them and wish them the very best for the future.”

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