Radial Engineering Ramps Up for Business in 2022 With New Expanded Vancouver Headquarters and New Management Structure

March 4th, 2022

Radial Engineering, based out of Vancouver Canada announced a new management structure and hires for its Radial and Primacoustic brands as well as the official transition to its new world headquarters facility in Vancouver.



 The announcements were made by Radial Engineering CEO Mike Belitz and reflect Radial’s commitment in 2022 and beyond to increased dealer support, new product development, and market expansion for the Radial and Primacoustic brands.

 The new management structure supports Radial’s expansion into new markets for the Primacoustic brand while increasing dealer and customer service support resources for Radial’s line of award-winning Pro Audio, MI and Recording Products.

 Rob Cooke has been hired as Managing Director of the newly formed Primacoustic Commercial Division. In this role, Cooke will oversee Primacoustic’s expansion into new market segments in the commercial and industrial sectors as well as oversee the overall Primacoustic Brand Development.

 “I feel very fortunate to have been given the opportunity to join the Radial family and head up the Primacoustic Commercial Division,” said Cooke. “Working with Mike Belitz, the Radial Directors, and key Radial and Primacoustic employees has been instrumental in creating a new plan for expanding the Primacoustic brand beyond its current market segments.”

 Roc Bubel has been promoted to Director of Sales and Marketing. In this role, Roc will oversee all Radial and Primacoustic-related sales and marketing initiatives in the MI and Recording sectors, and he will also oversee the Radial product development and artist relations staff and departments.

 Annelies Stegen has been promoted to Director of Finance, where her responsibilities will include all corporate finances, and overseeing budget and forecasting processes for both Radial and Primacoustic.

 Sukh Sandhu remains in his role as Director of Operations, where he is responsible for overseeing Radial’s Procurement, Production, Engineering Staff, Warehousing and Customer Service teams.

 Radial’s transition to its new world headquarters began in the fourth quarter of 2021 and has now been completed. The new facility provides additional office space for the company’s increasing staff as well as expanding capabilities in shipping/warehousing, engineering design, and dealer support.

 “Over the recent years, the Radial team has grown and strengthened,” said Belitz. “We have invested heavily in R&D to further innovate and deliver new products to meet the needs of our dealers, distributors, and customers. Our new state-of-the-art facility will allow us to expand our engineering lab, sales capacity, and marketing resources and will house a recording studio for ‘real-world’ tuning and testing of our world-class products.  Additionally, we are nearly doubling our in-house production and warehouse areas to support our continued growth.”


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